Lecture 15: Lesson 6: Building Your E-Business

Panel Revives Case Over Domain-Name Registry

A ruling Tuesday by a Manhattan appeals court could clear the way for a class action lawsuit against the Internet's second-largest domain-name registration company for its past advertising practices. Click here to read the rest of the article.

Notes from The Lesson Plan

The learning objectives of lesson 6 include:

The Business 2.0 article identifys six ways to make money on the net. Make sure that you have read this article thoroughly! The lesson plan asks you to identify the "value proposition" for these businesses. What is a "value proposition"? It is simply a statement of what value that the business idea will bring to the company and the customer. That is, why should we do it?

What is the value proposition of these six companies? How has the Web made their value proposition possible?

Work this interactive to better understand the value propositions of each of these companies: Value Props!

In this lecture, we will examine when each of these options might be the better way to go. Refer to the following grid:

Interactives

Value Props!

Now, you are ready to take the quiz!