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Lesson 1: Introduction to E-Commerce
Summary
In 2001, the last full year where numbers
are available, the Department of Commerce broke out e-commerce
sales vs. total U.S retail sales, revealing that the $3.16
trillion retail industry saw a total of $37.7 billion in sales
take place online -- comprising 1.2% of the total. There is
no doubt that online shopping is growing, but even if it grew
10% per year and the rest of retail remained stagnant it would
take until 2013 before e-commerce garnered just more than
10% of total sales. (ComputerWorld, December 31, 2002)
OK, with that in mind...so what?! Why are
we bothering to take this course or why am I bothering to
give it? Well it is because e-commerce is much more than just
online retail sales. Only just a small fraction of companies
have been able to exploit the advantages of the Internet and
move their overall business processes to an online environment.
Therefore, the e-commerce movement is only
just beginning and changing all of the time. The players that
are prepared will write the rules of the game rather than
have them dictated.
Learning Objectives
At the end of this lecture, the student will
- Understand how the Internet is causing
the rules of business to change
- Understand some of the causes of the rapid
growth of e-commerce
- Understand the management challenges of
e-commerce
- Be familiar with
the Case Studies of Dell and Triggerstreet.com
Required Reading
Read the following from Business
Week:
What
Every CEO Needs to Know about Electronic Business: A Survival
Guide
Throw
Out Your Old Business Model
Read and Surf the Case Studies:
Dell Computer
Triggerstreet.com
Interactive Exercises
Interactive Exercises
Vocabulary
Kit
TriggerStreet
Video
 Quiz
Module
1 Quiz
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