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Lesson 2: Digital
Design
Summary
This lesson encompasses a broad range of
subjects concerened with effective webpage and website design.
One very important aspect of the E-commerce professional is
to design websites that attract and keep customers. Therefore,
some might consider this lesson to be one of the more important.
Learning Objectives
At the end of this lecture, the student will
be able to:
1. Understand the importance of effective
webpage design.
2. Understand the concept of User-centered
design
3. Understand the importance of navigation
aids.
4. Understand the principles of site design
and site structure
5. Understand basic usability guidelines
6. Understand the importance of usability
testing.
Required Reading
Read the following:
Interface
Design (from the Yale Style Guide)
Site
Design (from the Yale Style Guide)
Top
Ten Web-Design Mistakes of 2002 (from useit.com)
Usability
Testing in Practice
Heuristic
Evaluation
Interactive Exercises
UCD
Matching
Site
Structure
Design
Standards Video
Vocabulary
Kit
Heuristic
Evaluation
Practice
Quiz
 Quiz
Module
2 Quiz
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