Case Study: Triggerstreet.com

TriggerStreet.com gathers filmmakers and film aficionados together in the virtual space to ensure that independent and under-financed works will find a wider audience. Novice and veteran screenwriters are invited to submit screenplays to the Screenplay Forum for review by their peers. Also, three times a year, TriggerStreet.com will sponsor a Short Film Festival with 10 finalists culled from the top-rated short films submitted to the site. Those finalists will be judged by entertainment industry leaders including Bono, Mike Myers, Tim Burton, Cameron Crowe, Edward Norton, Danny DeVito and many others.

"We are using the Internet for which it was created - a tool to communicate," said Dana Brunetti, president and co-founder of TriggerStreet.com and TriggerStreet Productions producer. "No longer will you need to 'know' somebody to get a foot in Hollywood's door. We are offering a chance for exposure and access for filmmakers and screenwriters to showcase their talent from anywhere, while at the same time giving everyone the ability to view and judge the submitted work. It's a chance for the talent and great ideas to be discovered by all."

Sounds interesting! But no website of this stature can exist indefinitely without making money. We will examine this unique e-commerce venture throughout the course. You should familiarize yourself with the following links: