Augusta State University
College of Business Administration
General Course Syllabus

COURSE NUMBER: MGMT 6580
COURSE TITLE: Strategic Management
 
CATALOG DESCRIPTION:
Prerequisite:  Successful completion of at least eight 6000-level MBA courses, and permission of the MBA director.  Gives the student the opportunity to develop and appreciate conceptual skills as needed by higher level managers in all types of organizations.  Emphasis is given to the integration of subject matter from all business courses and other disciplines in the discussion and analysis of organizational problems.  Comprehensive analysis of organizations in a wide variety of situations.  Should be taken within the last two semesters of enrollment.
 
LEARNING OUTCOMES:
The principal learning outcomes of this course are: 
  1. To develop an understanding of strategic management concepts, research, and theories

    2.  
  2. To bridge the gap between theory and practice by developing an understanding of when and how to apply concepts and techniques learned earlier in courses focusing on marketing, accounting, finance, management and production

    3.  
  3. To apply cross-functional analytical approaches in decision making

    4.  
  4. To improve the research capabilities necessary to gather and interpret key environmental data

    5.  
  5. To develop an awareness of the importance of international issues in strategic decision making

    6.  
  6. To develop a framework of analysis to enable a student in a team setting to identify central issues and problems in complex comprehensive cases to suggest alternative courses of action and to present well-supported recommendations for future action

    7.  
  7. To improve the student's ability to analyze a real situation in an existing company

    8.  
  8. To improve the student's ability to present oral and written reports in a professional manner
   
RELATIVE TOPIC EMPHASIS (45 hour semester)

Topics
Approximate
Class Hours
  1.  Overview of strategic management and organizational strategists
   3
  2.  Corporate mission and objective
   2
  3.  Developing the company profile
   4
  4.  External environmental analysis and forecasting
   4
  5. Corporate social responsibility    2
  6. Formulating corporate and business-level strategies    3
  7. Strategy implementation    9
  8. Strategy evaluation and control   2
  9. Evaluating the multinational environment   2
10. Case analysis  14 
45
Revised:  April 16, 1997
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