| COURSE NUMBER: |
MKTG 3700 |
|
|
| COURSE TITLE: |
Principles of Marketing |
CATALOG DESCRIPTION:
An inventory study of the marketing process in advanced marketing
economics. Topics include the decision environment, opportunity/problem
identification and assessment, and strategy development, execution and
control. |
LEARNING OUTCOMES:
The principal learning outcomes of this course are to have each student
develop and demonstrate knowledge and basic skills related to:
-
The analysis of marketing environments, the development of marketing direction,
and issues to consider in developing marketing plans
-
The development of quality driven organizations with the market concept
as a central focus
-
The importance of understanding the benefits and limitations of marketing
research in the decision making process
-
The necessity of planning, managing, and coordination price, product, distribution,
and promotion decisions, including an overview of marketing management
topics
-
Innovativeness, creativity, and agility with regard to developing marketing
opportunities and strategic competitive advantage
-
The development of business-to-business marketing
-
Understanding factors that influences the development of consumer markets,
including market segmentation
-
Fundamental issues that should be considered in developing global markets
-
Special topics in marketing including ethics, relationship marketing, supplier
and inventory issues, legal and regulatory issues, culture, diversity,
international issues, and effective communications
|
| RELATIVE TOPIC EMPHASIS (45 hour semester)
Topics |
Approximate
Class Hours
|
| 1. Analyzing Marketing Opportunities &
Developing Marketing Plans |
5
|
| 2. Product Decisions |
5
|
| 3. Distribution Decisions |
5
|
| 4. Promotion Decisions |
5
|
| 5. Marketing Management |
5
|
| 6. Global Issues |
5
|
| 7. Service Delivery |
5
|
| 8. Ethics in Marketing |
5
|
| 9. Special Topics in Marketing |
5
|
|
45
|
|