| COURSE NUMBER: |
QUAN 6600 |
|
|
| COURSE TITLE: |
Applied Business Research |
CATALOG DESCRIPTION:
Prerequisite: Graduate (MBA) student status and MATH 3110 or equivalent.
The purpose of business research is to assist managers in making more informed
and responsible decisions. The basic intention of this course is
to sharpen critical thinking processes by studying and applying scientific
methods to problem solving. Major topics covered include problem
identification, research design, data collection methods, sample design,
data analysis and interpretation, report preparation, and the ethics of
business research. To be taken at the earliest possible time. |
LEARNING OUTCOMES:
The principal learning outcomes of this course are:
-
To introduce students to the role of applied research, using primary and
secondary data, in business
-
To develop an awareness of the relationship between research design and
data analysis
-
To understand the various types of research methods, including their uses
and limitations
-
To understand various concepts of measurement
-
To understand the principles and practical aspects of questionnaire design
-
To understand the principles and practical aspects of sampling procedures
-
To introduce students to various univariate, bivariate and multivariate
statistical procedures for data analysis
|
| RELATIVE TOPIC EMPHASIS (45 hour semester)
Topics |
Approximate
Class Hours
|
| 1. Overview of the research process |
3
|
| 2. Types of research methods |
9
|
| 3. Measurement concepts |
3
|
| 4. Attitude measurement |
3
|
| 5. Questionnaire and sample design |
11
|
| 6. Statistical techniques |
11
|
| 7. Communicating and analyzing research results |
5
|
|
45 |
|