The General Mills Foundation: Champions For Healthy Kids

Online Applications Due:  January 15, 2010 (at 5:00 pm CST)

http://www.generalmills.com/corporate/commitment/champions.aspx

The General Mills Foundation, in partnership with the American Dietetic Association Foundation and the President's Council on Physical Fitness, developed the Champions for Healthy Kids grant program in 2002. Each year since inception, the General Mills Foundation awards 50 grants of $10,000 each to community-based groups that develop creative ways to help youth adopt a balanced diet and physically active lifestyle.

The need for improved nutrition and fitness among American youth is evident. Youth need optimal nutrition and fitness for growth and development during childhood and adolescence, as well as for their long-term health. The General Mills Champions for Healthy Kids grants seek to improve the quality of programs for young people throughout the country by emphasizing programs that are not only innovative but also are able to achieve changes in young people’s eating and physical activity patterns. The programs should be based on behavioral principles and creatively adapted to the target audience in your communities.

The goal of the General Mills Champions for Healthy Kids grants is to encourage communities in the United States to improve the eating and physical activity patterns of young people, ages 2-18. Grants will be awarded to nonprofit organizations and agencies working with communities that demonstrate the greatest need and likelihood of sustainable impact on young people’s nutrition and activity levels through innovative programs.



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