Marketing campaign focuses on enhancing image and visibility

Several years ago, marketing was made one of Augusta State University’s strategic initiatives. With a goal of enhancing the image and visibility of ASU, a committee was formed by public relations director Kathy Schofe, which includes Katherine Sweeney, registrar and director of admissions, Dan Whitfield, associate vice president for business operations, Helen Hendee, director of development and alumni relations, Clint Bryant, director of athletics, Don Howard, associate professor of economics, Barbara Coleman, professor of marketing, and Debra van Tuyll, associate professor of communications.

This year, five action groups are being formed to address specific topics. Dr. van Tuyll is in charge of the internal campaign. She says the focus of the campaign is to “enhance the image that ASU has in the community and on campus.” Dr. van Tuyll says, in the past the university has not focused on the internal audience of faculty, staff, and students.

“We want to give an accurate image of ASU,” says Dr. van Tuyll. “The whole idea is to help us develop as professionals and to make Augusta State a better place to work.”

One way the committee will address this is by presenting a series of monthly programs on issues of dealing with one another in the workplace. The first program was presented by President William A. Bloodworth, Jr., on Sept. 24. The programs are held at noon on the last Wednesday of the month in the Towers. They are open to faculty, staff, and students.

Monthly Programs
All programs will be held at noon on the third Wednesday of the month in the Towers.

Conflict Resolution in the Workplace: Dr. Ray Whiting, professor of political science, Oct. 15.

He Said, She Said: Gendered Communications in the Workplace: Dr. Pamela Hayward, associate professor of communications, Nov. 5.

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