Graphics Standards

Conformity with the university guidelines for logos will ensure that it is consistent with other campus publications and that it reinforces the university's visual identity.

Transitional Logo

Many of you have inquired about how to let colleagues and collaborators know about the name of the new university. We have received approval to use the logo pictured here during the interim, and encourage use of the following in the signature section of your email:

Click here to download different versions of this logo.

You are encouraged to make every reasonable effort to use up existing supplies of business cards, stationery, forms, etc. between now and December, and to use the transitional logo for reordering supplies only as needed. When reordering, please order small quantities that can be depleted through normal use by the end of December.

The Coat-of-Arms (for formal use only)

The Augusta State University coat-of-arms is to be used on formal printed pieces only, such as commencement programs, certificates, and invitations. It is not used for other campus purposes unless approved by the president's office. If you have obtained approval to use the coat-of-arms and need an electronic version, contact hhopkins@aug.edu in the Office of Public Relations and Publications.

The Logo (two versions)

Our logos were created to convey the image of Augusta State University. In order to maintain a respect for history and tradition, the arsenal oak was once again used as the principal design element. It was incorporated with a bold new typeface that can easily be identified as the "ASU" of Augusta State. The ASU logo should be included prominently on all materials that represent the university. The logos contain an adaptation of fonts for total uniqueness, therefore, do not try to duplicate them. The logos must be reproduced from authorized copies only and should not be redrawn, reproportioned, or modified in any way. The logos may be reproduced only in black and white, reversed, or the official PMS 281 blue. If used on images or photographs, the background must be clear enough for the logo to be easily read. A protected area of 1/4 inch exists around the design, and no text, graphics, or other information is allowed within this area.

The ASU logos are downloadable from this web site in several formats for both IBM-compatible and Macintosh computers. Remember – when reducing or enlarging logos in your page layout or word processing program, you must do so proportionately (the same percentage in both height and width) by holding down the shift key while sizing.

Other Guidelines

The ASU name, crest, and logos are trademarks of the university and are controlled and protected by the university. They may not be used by any commercial company without permission. Contact the Office of Public Relations and Publications at 706-737-1878 for further information.

Downloadable Logos

To download logos, click on the appropriate link below and save to a specified folder on your computer. Some logos will open when clicked (PC). Right click on the opened logo and save to a folder on your computer. The saved logos can then be placed or inserted into Microsoft Word, desktop publishing, or web design software. Use the jpg files for web design only. Use the EPS files for print projects, like publishing (letters, reports, etc.).

Mac Versions:

• Blue Logo.ai (Adobe Illustrator 10)
• Blue Logo.eps
• Black Logo.eps
• Small Blue Logo/web.jpg
• Blue Logo/web (shown above).jpg
• Blue Logo.gif (transparent)

Typography

Typography provides the framework for the content of the university's printed communications. The font (along with its families of medium and italic) presently used on all ASU publications is Berthold Baskerville. This font offers a distinctive, sophisticated look; conservative enough to demonstrate a sense of academic authority.

University Color

The official university color for Augusta State University is PMS 281. The CMYK equivalent is C-100, M-72, Y-0, K-32. Present ASU publications also use black as a unifying design element on printed pieces and web sites.