from a managerial point of view, emphasizing the leadership role of the manager. Strategic uses of information systems for competitive advantage. Strategies for deployment of information technology. Cross-functional organizational issues; relationships with vendors and consultants; requests-for-proposals and contracts. Hardware, software, and communications concepts for the manager. Related ethical, organizational, and behavioral issues. Prerequisite: Graduate (MBA) student status and MKTG 3700.

MINF 6690 Current Issues in Management Information Systems (3-0-3)
A variable content course individually designed to meet the needs, interests, and professional objectives in business administration. Prerequisites: Graduate (MBA) student status.

MKTG - Marketing Courses
MKTG 3700 Principles of Marketing (3-0-3)
An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale. Prerequisite: Completion of 50 semester hours, including successful completion (grade of C or better) of at least four of the six BBA Core Area F courses.

MKTG 3710 Buyer Behavior (3-0-3)
The course examines the decision-making process of buyers, including individuals and organizational buyers. Market segmentation and target market selection are focal topics of the course. Also, this course draws heavily on concepts from economics, psychology, sociology, and international business. Consumer behavior issues will also be discussed as they relate to strategic market planning. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 3720 Retail Management (3-0-3)
Identification and analysis of the basic concepts and practices of successful, modern retailing management. Includes environmental and opportunity assessments; organizational and merchandise decisions; sales promotion and customer services; accounting controls; and over-all coordination and leadership. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 3730 Salesmanship and Sales Management (3-0-3)
Introduction to sales concepts and techniques and how to apply them in a myriad of selling situations. Management and evaluation of the sales force are also included. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 4740 Marketing Research (3-0-3)
Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions. Prerequisite: MKTG 3700 & MATH 3311 with a grade of C or better.

333Augusta State University Catalog

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