| MKTG 4750 | Marketing Planning and Strategy (3-0-3)| An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools that are presently available and assesses their strengths and weaknesses in helping attain long-range corporate objectives. Prerequisite: MKTG 3700 with a grade of C or better.
| MKTG 4770 | Product Innovation and Product Management (3-0-3) | The focus of the course is the management and marketing of innovation and technology. Coordination of marketing mix elements will be highlighted. Topics such as technological choice, design trade-off, licensing, purchase of technology, timing and entry into the market place, and the organization and management of research and development activities will be discussed. The course will link research and development to overall marketing strategy. Public policy, multinational, and social issues will also be included. Prerequisite: MKTG 3700 with a grade of C or better.
| MKTG 4780 | Advertising and Promotion Management (3-0-3) | Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity. Prerequisite: MKTG 3700 with a grade of C or better.
| MKTG 4790 | Selected Topics in Marketing (3-0-3) | A course and/or directed study of a major issue, practice, or problem in the area of marketing. Content to be decided based on needs and professional objectives of students and the expertise and availability of faculty. Prerequisite: Permission of advisor to use in the major area and senior standing.
| MKTG 6700 | Marketing Management (3-0-3) | Advanced study of the rationale for the marketing functions and the application of the managerial functions to marketing problems and opportunities. Prerequisite: Graduate (MBA) student status and MKTG 3700 or equivalent.
| MKTG 6790 | Current Issues in Marketing (3-0-3) | A variable content course individually designed to meet the needs, interests, and professional objectives in business administration. Prerequisites: Graduate (MBA) student status and MKTG 3700 or equivalent.
| MUSI - Instrumeantal Music Courses Music Ensembles and Applied Music Lessons (MUSA) are listed after the following MUSI courses.
| MUSI 0201 | See MUSI 1201 below.
| MUSI 0202 | See MUSI 1202 below.
| 334 | Augusta State University Catalog
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