Phoenix. Work may also be done in business, advertising services, photography or some other aspect of publications production. Prerequisites: COMC 2010 or permission of the instructor.
COMP 3042		Student Magazine Practicum II (2-0-2)
COMP 3042 is the second half of a two-semester sequence to provide further hands-on experience in writing and producing public relations publications. Students will write articles or create page designs for the student magazine's feature section.Graduate and Undergraduate Course Descriptions This section is arranged alphabetically by subject designator and sequentially by course number.
COMP 3200		Public Relations Writing (3-0-3)
Study of various forms of public relations writing used in both corporate and non-profit settings. Prerequisites: COMC 2010, COMJ 3020 or permission of the instructor.
COMP 3501		Publication Production I (3-0-3)
Introduction to desktop publishing software and techniques used in production of fliers, brochures, newsletters and print advertising. Prerequisites: COMC 2010 or permission of the instructor.
COMP 3502		Publication Production II (3-0-3)
Further instruction in desktop publishing software and techniques used in production of magazines, books, product packaging and other advanced projects. Prerequisites: COMC 2010, COMP 3501 or permission of the instructor.
COMP 3600		Public Relations Practices (3-0-3)
An introduction to the field of public relations. The course includes a study of the publics served and an evaluation of the effectiveness of public relations campaigns with concentration on image building. Prerequisites: COMC 2010 or permission of the instructor.
COMP 3700		Advertising Strategy and Campaigns (3-0-3)
An introduction to the history and theory of advertising, including the setting of ad objectives, handling campaigns and measuring results. Prerequisites: COMC 2010 or permission of the instructor.
COMP 4500		Communications Campaigns (3-0-3)
Designed to offer upper-level students the chance to pursue advanced studies in public relations and advertising. The emphasis will be placed on case studies of actual and simulated public relations and advertising problems. Additionally, students will explore the professional and academic public relations literature and conduct research into this field. Prerequisites: COMC 2010 and COMP 3600 with a grade of C or better, or permission of instructor.
COMP 4700		Creative Strategy in Advertising (3-0-3)
A study of the principles and practices involved in preparing copy and designs for all media. Students will design projects appropriate for broadcast, print, outdoor,
Augusta State University Catalog					254

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