| COMP 3700 | Advertising Strategy and Campaigns (3-0-3) | ||||||||||||||||||||||||||||||||||||||
| An introduction to the history and theory of advertising, including the setting of ad objectives, handling campaigns and measuring results. Prerequisites: COMC 2010 or permission of the instructor. | |||||||||||||||||||||||||||||||||||||||
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| COMP 4500 | Communications Campaigns (3-0-3) | ||||||||||||||||||||||||||||||||||||||
| Designed to offer upper-level students the chance to pursue advanced studies in public relations and advertising. The emphasis will be placed on case studies of actual and simulated public relations and advertising problems. Additionally, students will explore the professional and academic public relations literature and conduct research into this field. Prerequisites: COMC 2010 and COMP 3600 with a grade of C or better, or permission of instructor. | |||||||||||||||||||||||||||||||||||||||
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| COMP 4700 | Creative Strategy in Advertising (3-0-3) | ||||||||||||||||||||||||||||||||||||||
| A study of the principles and practices involved in preparing copy and designs for all media. Students will design projects appropriate for broadcast, print, outdoor, transit and speciality advertising. Prerequisites: COMC 2010 or permission of the instructor. | |||||||||||||||||||||||||||||||||||||||
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| COMP 4950 | Selected Topics (3-0-3) | ||||||||||||||||||||||||||||||||||||||
| Study of various topics relating to public relations and advertising. Prerequisites: COMC 2010 or permission of the instructor. | |||||||||||||||||||||||||||||||||||||||
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| COMP 4960 | Internship/Practicum (3-0-3) | ||||||||||||||||||||||||||||||||||||||
| In-service learning experience in electronic or print media. Prerequisites: COMC 2010 or permission of the instructor. | |||||||||||||||||||||||||||||||||||||||
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COMS - Speech Courses COMS 1010 | Introduction to Communication (2-0-2) | This course offers an introduction to the elements of human communication, with emphasis upon interpersonal and intrapersonal communication, public speaking, and mass communication. Prerequisites: None.
| | COMS 1020 | Fundamentals of Human Communication (3-0-3) | This course provides an introduction to communication theory and the elements of public speaking. It includes instruction in interpersonal and organizational communication as well as mass communication and public speaking. Students also gain experience in critical thinking and listening techniques. Prerequisites: None
| | COMS 3000 | Diction and Interpretation (3-0-3) | This course studies vocal production (projection, articulation, etc.) and the principles of oral interpretation, including understanding and presentation of literature to an audience. Prerequisites: COMC 2010 or permission of instructor.
| | COMS 3040 | Interpersonal Communication (3-0-3) | This course addresses the theories and practice of interpersonal communication. Topics to be explored include family communication, friendship communication,
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| Augusta State University | 247 |
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