MINF 6690 Current Issues in Management Information Systems (3-0-3)
A variable content course individually designed to meet the needs, interests, and professional objectives in business administration. Prerequisites: Graduate (MBA) student status.
MKTG - Marketing Courses

MKTG 3700 Principles of Marketing (3-0-3)
An introduction to the basic principles of marketing and the marketing environment, with a focus on understanding ethical planning, implementing, and controlling marketing activities on a local, national, and global scale. Prerequisite: 50 semester hours including C's or better in 12 semester hours of BBA Core Area F.

MKTG 3710 Buyer Behavior (3-0-3)
This course examines the decision-making process of individual and organizational buyers. It examines both target market selection and segmentation, drawing on concepts from economics, psychology, and sociology, and relating behavior issues to strategic planning. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 3720 Retail Management (3-0-3)
Identification and analysis of concepts and practices of successful, retailing management. Includes environmental and opportunity assessments; sales promotion and customer services; organizational and merchandise decisions; accounting controls; and leadership. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 3730 Salesmanship and Sales Management (3-0-3)
Introduction to sales concepts and techniques and how to apply them in a myriad of selling situations. Management and evaluation of the sales force are also included. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 4740 Marketing Research (3-0-3)
Study and practice of planning, designing, organizing, executing, analyzing, reporting, and evaluating and controlling marketing research activities as an aid to effective and efficient managerial marketing decisions. Prerequisite: MKTG 3700 & MATH 3110 with grades of C or better.

MKTG 4750 Marketing Planning and Strategy (3-0-3)
An examination of the marketing decision-making process within the corporate strategic planning framework. The course explores strategic planning tools and assesses their strengths and weaknesses in helping attain long-range corporate objectives. Prerequisite: MKTG 3700 with a grade of C or better.

MKTG 4770 Product Innovation and Product Management (3-0-3)
Examines how the elements of the marketing mix are affected by technological choice, design trade-off, licensing, purchase of technology, and timing and entry into the marketplace. The management of R & D activities is discussed and the
324Augusta State University


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