impact on marketing strategy. Prerequisite: MKTG 3700 with a grade of C or better.
MKTG 4780		Advertising and Promotion Management (3-0-3)
Introduction to marketing and advertising plans and strategies, the advertising business, advertising media, and advertising creativity. Prerequisite: MKTG 3700 with a grade of C or better.
MKTG 4950		Selected Topics in Marketing (3-0-3)
A course and/or directed study of a major issue, practice, or problem in the area of marketing. Content to be decided based on needs and professional objectives of students and the expertise and availability of faculty. Prerequisite: Permission of advisor to use in the major area and senior standing.
MKTG 6700		Marketing Management (3-0-3)
Advanced study of the rationale for the marketing functions and the application of the managerial functions to marketing problems and opportunities. Prerequisite: Graduate (MBA) student status and MKTG 3700 or equivalent.
MKTG 6790		Current Issues in Marketing (3-0-3)
A variable content course individually designed to meet the needs, interests, and professional objectives in business administration. Prerequisites: Graduate (MBA) student status and MKTG 3700 or equivalent.

Augusta State University	325

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