| Competition
by Jurgen Brauer, October 2004
The news media are full of stories and images of competition, not only but especially with regard to the world of business, finance, and economics. Who has not heard of "cut-throat" competition among businesses? Who has not heard politicians shout that America's children and college students must learn to learn so as to be more competitive in this and the future world economy? The specter of competition permeates our society. Who has not heard of "reality-shows" where viewers weed out lackluster competitors? Who has not watched competitive sports with great prizes of money and reputation at stake? Competition surrounds us. We are embedded in it. Competition has taken on mythical qualities: it is both revered and feared.
Competition requires cooperation. When I observe a company bring an extraordinary new product to market, I am more impressed by the cooperation required within the company than by the competition thereby unleashed in the market. It challenges the competitive partner to do better as well. This enriches us all. We tend to view rush-hour traffic as a competitive situation, and "road-rage" is an expression of that view. But I am less impressed by motorists' occasional accidents than by our ability to jointly, quietly, even magically cooperate, and thereby coordinate traffic flows. This generally goes unremarked but is a much more numerous and impressive achievement than are the accidents. What needs explaining is not the accidents, the cut-throat competition; what needs explaining is the cooperation that avoids them, what needs explaining is the civilized "coop-petition" on the road that gets each of us to where each of us wishes to go. Go to a grocery store and observe the check-out lanes. You never see a very long lane next to a very short lane. As we compete to get out of the store, we constantly search for short-cuts. People swiftly move themselves into lanes that promise the shortest overall wait-time for them. But as each one person competes to minimize wait-time, we jointly – cooperatively, and as if guided by an "invisible hand" – minimize the total wait-time as well. This leaves us all better off.
Consider the first lesson. If we protect some workers from national or international competition, we cuddle them; we contribute to their lives, even as they contribute less to ours. This won't do. We agree that children ought not to participate in economic competition until they come of age; we also agree that beyond a certain age, people who have made their contribution to us may retire from the game. But in-between, everyone needs to contribute for the betterment of all. The second lesson says that if a runner stumbles, he needs to be helped up to keep running for the good of all. A runner that falls becomes a liability who slows down the others (they need to transfer resources without receiving any in return). Hence economists' insistence that society must provide education, health, and personal security to all, so that all may run from strength. Third, if any one were to "win" the competitive game – for instance by monopolizing a market – that person's or company's continuous contribution to society's betterment will stop, or at the least be impeded. Society loses benefits to be had; therefore society needs to outlaw monopolization of markets so that the competitive race is run continuously without interruption. Competition is not to be feared. It requires but an honest day's work, the best I have to offer you; and the best you have to offer me. | |||
| Dr. J. Brauer is Professor of Economics at Augusta
State University's College of Business Administration. He can best be reached
via his
web site
(http://www.aug.edu/~sbajmb). |