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Lecture 16: Lesson 7:
Payment Systems
Storage
Pioneer Has New Card Up Sleeve
Finis Conner is back in business
- and back in the data storage industry he helped pioneer.
Conner is best known for founding Conner Peripherals Inc.
in the mid-1980s, a disk drive maker that became one of the
fastest-growing companies of all time. It was bought in 1995
by Seagate Technology Inc., a company Conner had co-founded
in 1979. Read
the rest of this article.
Notes from The Lesson Plan
The learning objectives of lesson
7 include:
1. Define the four
methods for collecting payments from customers
2. Understand the process
of credit and debit card processing.
3. Define how software payment
wallets work.
Electronic payments are an excellent example
of a radical reduction in transaction costs as opposed to
traditional payment methods. Traditional commerce payments
involve cash, check or credit cards, where as electronic
cash disbursements can be handled by software wallets, smart
cards, electronic cash or debit/credit cards. The above
statement assumes a business-to-customer model. Business-to-business
transactions frequently employ their own network (extranet)
and rely upon electronic data interchange (EDI) to exchange
documents with each other.
Electronic cash, also known as e-cash or
digital cash must satisfy the buyer’s concerns for
privacy and security, independence, convenience, portability,
and divisibility. In turn, the seller should be satisfied
that the electronic cash is not counterfeit, nor being used
in two different transactions simultaneously. Consumer confidence
is all-important to the widespread acceptance of electronic
cash. If a consumer cannot remain anonymous, or feels that
he/she could be victimized by tendering e-cash, or perhaps
feels that electronic cash is inconvenient, then the technology
will die in the marketplace.
In order to turn the Internet into a giant
cybermall (online shopping center), companies have developed
software that provides complete and secure order fulfillment
over the Internet. These software packages support a variety
of payment schemes, which mostly fall into two categories.
The first category is the traditional credit
card. Most Web browsers and Internet Service Providers (ISPs)
support one of the major security protocols such as Secure
Socket Layer (SSL). For example, on Netscape's browser,
if the transmission between browser and server is secure,
the key icon at the lower left side of the screen is connected.
Otherwise, it is split in half to signal an unsecure transmission.
More elaborate methods, such as CyberCash's credit card
system, prevent the merchant from seeing the credit card
number.
The second type of digital money is like
travelers checks. This digital money is either downloaded
as "digital coins" from a participating bank into
the user's personal computer, or a digital money account
is set up within the bank. Either the digital coins or the
transactions that debit the account are transmitted to the
merchant for payment. All transactions are encrypted for
security.
Many believe that if the cost for processing
digital money can be kept down, it will fuel an entirely
new online information industry that allows customers to
pay for exactly what they use. For example, 5 cents for
each information lookup or 10 cents for each applet download,
perhaps even a fraction of a cent for certain transactions.
Time will tell if the economics allow for this scenario.
In the meantime, although trillions
of dollars are routinely transferred around the world via
the private banking network, money traversing the public
Internet would seem like easy pickings for the dishonest
hacker. As with any new system, time, along with a few panics,
will bring about the confidence necessary for everyday use.
Thus far, traditional credit card transactions are winning
out as users become more comfortable buying on the Internet.
The forecast for digital coin usage is expected to be considerably
less than initially thought.
The implementation of electronic cash systems
Two approaches to holding electronic cash
are online storage where the consumer does not personally
have possession of it and off-line where the consumer does
have physical control. A smart card is an example of off-line
electronic cash storage. Once the storage issue is resolved
there are many advantages to using electronic cash including:
• More efficient than cash, checks or credit cards
for both the consumer and the merchant.
• Lower transaction costs, and perhaps product costs
related to increases in efficiency.
• The distance that electronic cash must travel in
a transfer does not affect the transmission costs or the
time as it does with traditional payment methods.
• Electronic cash does not require any special authorization,
so anyone may use it for almost any kind of transaction,
large or small.
The disadvantages of electronic cash are
not insignificant. They include the following:
• A potential collection problem if an Internet tax
is ever enacted.
• Since electronic cash does not leave an audit trail,
it could be used in money laundering operations or as a
medium of exchange in other illegal activities.
• Electronic cash is susceptible to forgery and double
spending abuses.
Some of the disadvantages may disappear as security measures
improve. Complex cryptographic algorithms are the keys to
creating tamperproof electronic cash that can be traced
back to its source. These algorithms form a two-part lock,
which provides anonymous security that also signals when
someone is attempting to double spend cash.
The services of various electronic
cash firms are compared to give an overview of the industry.
CyberCash offers an electronic cash product called CyberCoin,
which is positioned for the micropayment (under $10.) target
market. KCOM, a subsidiary of Kokusai Denshin Danwa of Japan
offers a NetCoin electronic cash system, which is supported
by Millicent software. Checkfree provides an online payment
processing service to both large firms and individual Internet
users who may pay all their bills with online electronic
checks. Clickshare is an electronic cash system aimed at
magazine and newspaper publishers. ECoins are electronic
tokens issued by eCoin-Net that can be used to pay for online
goods or online micropayments of any sort. MilliCent is
an electronic script software system that is capable of
micropayments. Instead of issuing one standard currency,
each merchant creates and sells its own script (vendor specific
script) to brokers at a discount. Consumers register with
a broker and buy script from the brokerage by traditional
payment methods.
Quiz Question
The first 3 people who e-mail
me a GOOD answer to the following case will get a 100 on the
QUIZ of their choice!
Your Aunt Gabbie has
decided to start a Web-based advice service. She wants
to charge her customers twenty-five cents per paragraph
of advice. Most advice comes in a package of 2-3 paragraphs.
What type of electronic payment system would you recommend
and why? Research specific products and write a budget
for adding this functionality to her Web site. Can you
think of any other pricing models that might provide more
flexibility with payment systems?
PopQuiz Amnesty
The first person to answer the
following question will get a 100 on the PopQuiz of their
choice:
What is SET and why is it important
to payment processing?
Interactives
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