Lecture 16: Lesson 7: Payment Systems

Storage Pioneer Has New Card Up Sleeve

Finis Conner is back in business - and back in the data storage industry he helped pioneer. Conner is best known for founding Conner Peripherals Inc. in the mid-1980s, a disk drive maker that became one of the fastest-growing companies of all time. It was bought in 1995 by Seagate Technology Inc., a company Conner had co-founded in 1979. Read the rest of this article.

Notes from The Lesson Plan

The learning objectives of lesson 7 include:

1. Define the four methods for collecting payments from customers
2. Understand the process of credit and debit card processing.
3. Define how software payment wallets work.

Electronic payments are an excellent example of a radical reduction in transaction costs as opposed to traditional payment methods. Traditional commerce payments involve cash, check or credit cards, where as electronic cash disbursements can be handled by software wallets, smart cards, electronic cash or debit/credit cards. The above statement assumes a business-to-customer model. Business-to-business transactions frequently employ their own network (extranet) and rely upon electronic data interchange (EDI) to exchange documents with each other.

Electronic cash, also known as e-cash or digital cash must satisfy the buyer’s concerns for privacy and security, independence, convenience, portability, and divisibility. In turn, the seller should be satisfied that the electronic cash is not counterfeit, nor being used in two different transactions simultaneously. Consumer confidence is all-important to the widespread acceptance of electronic cash. If a consumer cannot remain anonymous, or feels that he/she could be victimized by tendering e-cash, or perhaps feels that electronic cash is inconvenient, then the technology will die in the marketplace.

In order to turn the Internet into a giant cybermall (online shopping center), companies have developed software that provides complete and secure order fulfillment over the Internet. These software packages support a variety of payment schemes, which mostly fall into two categories.

The first category is the traditional credit card. Most Web browsers and Internet Service Providers (ISPs) support one of the major security protocols such as Secure Socket Layer (SSL). For example, on Netscape's browser, if the transmission between browser and server is secure, the key icon at the lower left side of the screen is connected. Otherwise, it is split in half to signal an unsecure transmission. More elaborate methods, such as CyberCash's credit card system, prevent the merchant from seeing the credit card number.

The second type of digital money is like travelers checks. This digital money is either downloaded as "digital coins" from a participating bank into the user's personal computer, or a digital money account is set up within the bank. Either the digital coins or the transactions that debit the account are transmitted to the merchant for payment. All transactions are encrypted for security.

Many believe that if the cost for processing digital money can be kept down, it will fuel an entirely new online information industry that allows customers to pay for exactly what they use. For example, 5 cents for each information lookup or 10 cents for each applet download, perhaps even a fraction of a cent for certain transactions. Time will tell if the economics allow for this scenario.

In the meantime, although trillions of dollars are routinely transferred around the world via the private banking network, money traversing the public Internet would seem like easy pickings for the dishonest hacker. As with any new system, time, along with a few panics, will bring about the confidence necessary for everyday use. Thus far, traditional credit card transactions are winning out as users become more comfortable buying on the Internet. The forecast for digital coin usage is expected to be considerably less than initially thought.

The implementation of electronic cash systems

Two approaches to holding electronic cash are online storage where the consumer does not personally have possession of it and off-line where the consumer does have physical control. A smart card is an example of off-line electronic cash storage. Once the storage issue is resolved there are many advantages to using electronic cash including:


• More efficient than cash, checks or credit cards for both the consumer and the merchant.
• Lower transaction costs, and perhaps product costs related to increases in efficiency.
• The distance that electronic cash must travel in a transfer does not affect the transmission costs or the time as it does with traditional payment methods.
• Electronic cash does not require any special authorization, so anyone may use it for almost any kind of transaction, large or small.

The disadvantages of electronic cash are not insignificant. They include the following:


• A potential collection problem if an Internet tax is ever enacted.
• Since electronic cash does not leave an audit trail, it could be used in money laundering operations or as a medium of exchange in other illegal activities.
• Electronic cash is susceptible to forgery and double spending abuses.


Some of the disadvantages may disappear as security measures improve. Complex cryptographic algorithms are the keys to creating tamperproof electronic cash that can be traced back to its source. These algorithms form a two-part lock, which provides anonymous security that also signals when someone is attempting to double spend cash.

The services of various electronic cash firms are compared to give an overview of the industry. CyberCash offers an electronic cash product called CyberCoin, which is positioned for the micropayment (under $10.) target market. KCOM, a subsidiary of Kokusai Denshin Danwa of Japan offers a NetCoin electronic cash system, which is supported by Millicent software. Checkfree provides an online payment processing service to both large firms and individual Internet users who may pay all their bills with online electronic checks. Clickshare is an electronic cash system aimed at magazine and newspaper publishers. ECoins are electronic tokens issued by eCoin-Net that can be used to pay for online goods or online micropayments of any sort. MilliCent is an electronic script software system that is capable of micropayments. Instead of issuing one standard currency, each merchant creates and sells its own script (vendor specific script) to brokers at a discount. Consumers register with a broker and buy script from the brokerage by traditional payment methods.

Quiz Question

The first 3 people who e-mail me a GOOD answer to the following case will get a 100 on the QUIZ of their choice!

Your Aunt Gabbie has decided to start a Web-based advice service. She wants to charge her customers twenty-five cents per paragraph of advice. Most advice comes in a package of 2-3 paragraphs. What type of electronic payment system would you recommend and why? Research specific products and write a budget for adding this functionality to her Web site. Can you think of any other pricing models that might provide more flexibility with payment systems?

 

PopQuiz Amnesty

The first person to answer the following question will get a 100 on the PopQuiz of their choice:

What is SET and why is it important to payment processing?

Interactives

Vocab Review