| Lesson 1:
Introduction to Internet Marketing |
1/6/2003 |
1/15/2003 |
1/16/2003 |
| Lesson 2:
Corporate and Business Unit Strategy |
1/16/2003 |
1/23/2003 |
1/25/2003 |
| Lesson 3:
Framing the Market Opportunity |
1/24/2003 |
1/31/2003 |
2/2/2003 |
| Lesson 4:
Market Research |
2/1/2003 |
2/8/2003 |
2/10/2003 |
| Lesson 5:
Marketing Strategy |
2/11/2003 |
2/19/2003 |
2/23/2003 |
| Lesson 6:
The Customer Experience |
2/20/2003 |
2/28/2003 |
3/3/2003 |
| Lesson 7:
Customer Relationships |
3/1/2003 |
3/11/2003 |
3/13/2003 |
| Lesson
12: Designing the Marketspace Matrix |
4/23/2003 |
4/29/2003 |
5/2/2003 |